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10 Tips for an Enticing Facebook Page

With more than 5,000,000,000 users logging in per month, Facebook offers business owners a large platform to create exposure for their businesses. Statistics have shown that the average Facebook user is connected to about 60 pages, events and groups.

Creating a Facebook page for your business places you into the think of the competition for a spot amongst the 60. In order to beat the competition, you need an effective marketing strategy.

Engaging Facebook users and making them loyal fans to your Facebook page requires that you create an enticing Facebook page. Consider the following tips for creating an enticing Facebook page.

  1. If you want to draw a large fan base, your page has to stand out. It has to be unique. There are probably hundreds of companies on Facebook offering the same products or services as you. It is therefore important for you to create a page that offers something extra to the fans. The returns of investing time and resources in creating a unique Facebook page will be well worth it.
  2. Facebook offers tools to help you customize your page. You can customize different pages and tailor them for different users. Thus clients landing on your page for the first time will be directed to a page specifically tailored for them while those returning to your page will be directed to a page for returning users. It is important that new users land on a page that offers them more information about your company, services and products. Return users may be allowed to land on the wall or your page.
  3. Your profile picture is an advertisement in itself. Ensure that you choose a profile picture that represents your business. Your page should have a large profile photo of your company’s brand or the company itself.
  4. Give something back to your community in terms of resources to enable your fan base to grow faster.
  5. Include photos in your Facebook page of events or customers at your business. Tag your friends and fans on the photos. Encourage your fans to upload photos to encourage the growth of a social community amongst your fans.
  6. Holding regular contests will keep fans loyal to your page. Contests also serve to draw more users to your Facebook page therefore increasing your fan base.
  7. Don’t limit yourself and your fans to one social network. Social networks today allow you to integrate other social networks. You can pull your fans with you to other networks such as Flicker and Twitter.
  8. When you get new fans, thank each fan personally for joining your network. Send them a coupon, eBook or a simple thank you message. This gesture of good will further promote your brand amongst new fans.
  9. Use an appropriate writing style for your target audience. Use appropriate terms and ads for the demographic you are targeting. Everyone is on Facebook these days. Not just kids and teenagers.
  10. Keep your Pages updated. Interact with clients and fans by commenting on their status updates, photos, birthdays and anniversaries. 
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